At GQ, we spend borderline-unhealthy amounts of time thinking about grooming. But we’d never done an all-encompassing review of the very best things you can slather, spray, and splash on—until now. So these are the GQ Grooming Awards—given to the 40 most GQ-approved grooming products you can buy. Call 'em the Groomies.

For the first-annual GQ Grooming Awards, we tested out hundreds of products, whittling them down into 40 winners in seven categories—check them out below.

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