Between convenient razor subscription services and sexy boutique beard-care brands, the shaving market is having a bit of a renaissance right now. Bevel—the two-year-old shaving startup aimed at men of color and anyone who deals with irritation and ingrown hairs—is part of that movement. In September the brand, which was founded by Foursquare alum Tristan Walker, raised $24 million in financing with contributions from Google, John Legend, and Magic Johnson among others. Thanks to that support, Bevel introduced a new product this week: an electric trimmer.

Bevel Trimmer, $180, available for pre-order at getbevel.com

Courtesy of Bevel

Designed to give you precise shaving and shaping abilities while harboring less bacteria thanks to a hypoallergenic coating, there's a lot to like about the Bevel Trimmer apart from its sleek design. The rapper Nas, a Bevel brand ambassador, starred in a video to introduce it to the world—it is dramatic in all the good, inspiring ways. Like those Lincoln commercials starring Matthew McConaughey.

We asked Nas what he personally loved about the Bevel Trimmer he told us “the design is phenomenal, it cuts precise and clean lines, it’s powerful plugged in or cordless, and cleanliness is built into the design. When Tristan first showed the trimmer to me and my barber [Marcus Harvey], we knew it was a game-changer because it has what barbers and everyday people want.” Nas also told us that he didn’t do much at-home maintenance until he got his hands on a Bevel Trimmer—now he does.

Cue the faint sounds of cash registers opening everywhere.

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