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Sandra Halliday Published January 3, 2025 Reading time
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SYKY has launched a digital-first editorial project led by the brand's artistic director, Nicola Formichetti. The next-gen luxury digital fashion platform for “buying, selling, and curating digital-physical pieces from the best designers working today” has unveiled SYKY Magazine, a short-form online publication. It’s “an extension of the brand’s mission to bring the future of a fully digital, physical, and augmented reality of fashion to life”.
The company was founded in 2023 by “luxury fashion expert and industry leader in digital commerce, technology, brand strategy, and marketing” Alice Delahunt. Multi-hyphenate creative Formichetti joined in January 2024 as artistic director.
We’re told that “together the pair are pursuing creative endeavours and fashion collaborations to create new synergies between established luxury brands and the next generation of physical and digital designers”.
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