By
Reuters Published January 7, 2025 Download
Print
Text size

Adidas replaces Puma as Mercedes F1 partner post-Hamilton

By
Reuters Published
January 7, 2025

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Puma previously partnered the once-dominant team, who finished fourth overall in seven-times world champion Hamilton's last season before he moved to Ferrari.

The Adidas deal was expected and had been flagged up in media reports already last year after leaked images of branded apparel.