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Sandra Halliday Published December 18, 2024 Reading time
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Sweaty Betty preps for growth as it reshapes leadership team, plans key campaign

By

Sandra Halliday Published
December 18, 2024

Sweaty Betty has bold ambitions globally and has announced a raft of new stores in the UK and the key US market, as well as taking on a new agency that’s preparing a major campaign.

As part of London-based women’s gym-to-street brand’s growth plan, it has also just announced the appointment of Helen Harding as chief product officer (CPO). She has 20+ years of relevant leadership experience, “building commercial global marketplace strategies through a consumer-centric lens, and a relentless focus on best-in-class product execution”. The company said “her strong background in transformational change and organisational design is rooted in core principles of modelling simplicity and repeatable success to enable sustainable growth”. 

And her track record is impressive. Prior to Sweaty Betty, she was Castore’s CPO, a key job given that it’s one of the fastest-growing UK sports brands. She was “fundamental in driving the commercial product strategy, design and development that has led to the eight-year-old brand gaining a £1 billion valuation”.