By

Sarah Ahssen Translated by
Roberta HERRERA Published December 16, 2024 Download
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Tangle Teezer acquired by French company Bic

By

Sarah Ahssen Translated by
Roberta HERRERA Published
December 16, 2024

Bic, the French specialist in pens, lighters, and razors, has acquired full ownership of Tangle Teezer, the renowned British brand of hairbrushes and accessories, in a €200 million deal with Mayfair Equity Partners.

Founded in London in 2007, Tangle Teezer debuted with its now-iconic, brightly coloured detangling hairbrush, crafted from lightweight plastic. By 2024, the brand had achieved an annual turnover of €70 million, offering a diverse range of patented brushes designed to detangle hair while minimising damage, along with hair accessories and care products such as sprays. Over the past four years, Tangle Teezer has doubled in size and gained significant market share in the highly competitive hairbrush and comb segment, valued at €4.5 billion.