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Sandra Halliday Published December 18, 2024 Reading time
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H&M Group and Swedish retail retch platform Voyado have announced a strategic partnership with the fashion retail giant acquiring a minority ownership stake in the company.
This investment is said to “mark a milestone in Voyado's growth journey, supporting its long-term strategy to enhance platform capabilities, better serve larger customers, and create greater value for all its customers while driving international expansion”.
Voyado's tech is all about helping retailers, e-commerce businesses, and brands “build long-lasting customer relationships—from first engagement to loyal advocacy. The platform drives profitable sales by optimising e-commerce, creating personalised customer experiences, and streamlining communication across channels”.
