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Benjamin Fitzgerald Published January 8, 2025 Reading time
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Authentic Brands inks deal with K9 Wear for Izod pet apparel

By

Benjamin Fitzgerald Published
January 8, 2025

Authentic Brands Group announced on Tuesday a new partnership with K9 Wear for the manufacturing and distribution of pet apparel for its Izod brand.

The New York-based management firm said the new partnership will introduce a collection of dog and cat products for the Izod brand, including dog harnesses, bandanas, weatherproof travel raincoats, bowls, and collars and leashes. Designed by K9 Wear's creative director, Jeffrey Banks, the product assortment has been "carefully curated to provide pet lovers with one-of-a-kind pet apparel and accessories," according a press release.

"The launch of Izod pet reflects our ongoing mission to expand Izod's appeal to new markets while maintaining its classic style and heritage," said Jean Fei, senior vice president, active and classic brands – lifestyle at Authentic.