how-to-skin-serum.jpgOld Visuals/Everett Collection

Five Worthy Investments:

Best for: Minimizing fine lines and wrinkles

Kiehl’s Powerful-Strength Line-Reducing Concentrate ($60)

Best For: Combatting acne

Murad Acne Clearing Solution ($39)

Best For: Firming and smoothing skin texture

Lab Series Max LS Overnight Renewal Serum ($62)

Best for: Moisturizing dry, dull skin

Aesop Parsley Seed Anti-Oxidant Serum ($67)

Best for: Brightening dark spots and evening out skin tone

Perricone Vitamin MD Vitamin... ($98)

Best for: Calming red, irritated skin

SkinCeuticals Phyto Corrective Gel ($62)

How to use it:

Step 1: Wash Your Face

Make sure dirt and dead skin cells are off your mug by lathering up with a cleanser and warm water. You don’t want anything to come between the serum and your pores.

Step 2: Apply a Few Drops

Start with skin that’s slightly damp, since the moisture will help carry the ingredients deep into skin. Apply three to four drops (no more—a little goes a long way with this stuff) all over your face and quickly blend using light strokes.

Step 3: Wait, Then Moisturize

Give serums three to five minutes to absorb before applying your moisturizer. (Serums should disappear into skin, if there’s any residue you’re probably applying too much or using a crummy product.)

Related Stories for GQSkincareGrooming