Update: This post has been edited with information I’ve been given that completely changes the narrative; information that hadn’t been made as public as their lab tests. It changes the story from one of me being angry, to me feeling like the industry is actually, slowly, getting better and getting somewhere. Update at the bottom. 

For a long while now I’ve been a big critic of The Screaming O brand for one big reason:

They lied about their materials.

This misrepresentation of material content has continued to perpetuate firstly the myth that there is such a thing as a TPR/Elastomer/Silicone “blend” and secondly it perpetuates the myth that silicone will melt and degrade or that silicone can look crystal clear.

I’ve put their basic rings to a flame test before and they created such immediate, hot flames that I had to pour water over them to die down – a simple wave in the air wasn’t enough. Consistently, Screaming O has claimed that the material of their cheapie rings is “SEBS silicone“. The SEBS part confuses retailers, so they’ll just omit that and call it silicone. I’d strongly suspected prior to a flame test that these cheap rings are not silicone because they are so soft, so stretchy and crystal clear. This has not been a hallmark of pure silicone. Flame test revealed no grey and material destruction that was like it liquified in the heat.

A few months ago there was a dust-up on Twitter between Screaming O and some bloggers and part of this stemmed from a few of us talking about sex toys that are labeled silicone when they clearly are not. Of course, Screaming O came up and made this bold bullshit call:

Product packaging, and the website, has always listed these as “SEBS Silicone”, and the language I’ve taken issue with is “silicone”

TO BE CLEAR: My problem with Screaming O is that they’ve been misrepresenting their material for ages. I do recognize that some of their products are silicone, like  their Primo line. They look completely different. They look like they could actually be silicone, unlike their cheap jelly products.  So you can imagine how rankled I got with their tweet claiming they don’t lie. The products have been sent out for  independent lab tests:

“I think we can finally put to rest the critics with our data that shows our products are what we say they are,” Hodder said.

Polymer Solutions Incorporated, a material analysis laboratory in Virginia, conducted tests on the Screaming O Original Ring, made from clear SEBS (styrene-ethylene/butylene-styrene), and the PrimO Apex, which is purple silicone. Since there are no standardized tests in place for pleasure products, the lab conducted tests that fall under the Consumer Product Safety Improvement Act, which covers baby products and other children’s items.

The tests proved that the PrimO Apex is made from silicone, that the Screaming O Original Ring is made from SEBS.

Let me clarify: “made from clear SEBS (styrene-ethylene/butylene-styrene)” FULL STOP. That’s  it. That’s all. No silicone.

UPDATE: I have been informed that Screaming O DOES plan to update their information to reflect the lack of silicone in the SEBS products. So, my apologies for my anger this morning, Screaming O. The information that they “get it” and are making changes wasn’t included in that press release, and I think that’s the most important information of all. Hopefully all retailer sites will be told to update their product listings, and stop calling them silicone and confusing people. I want to thank the warriors behind the scenes who prompted this re-evaluation on their wording, geting the test done, and making the changes. I’m under the impression that the site will be updated soon, and slowly product packaging will change.

I was so upset at what appeared to be a compete “they don’t get it” moment because I was going by the press release information, that I didn’t take the time to ask before I got angry and ranted. I need to do that more, and now I feel like an asshole!